For the 2025 UEFA Champions League Final in Munich, I developed the event branding and visual identity for PepsiCo's UCLF hospitality experience. The goal was to create a bold, system that celebrated both the excitement of the tournament and the cultural character of the host city.

The identity centered around a custom modular illustration inspired by Munich's iconic architecture, Bavarian folk art, and the region's traditional diamond pattern. Using interlocking geometric forms and a limited color palette, I created a flexible visual language that could scale seamlessly across digital, environmental, and print applications.

The system was applied throughout the event experience, from venue graphics, credentials, and signage to stage visuals, city banners, merchandise, and branded collateral, creating a cohesive brand presence across every touchpoint.