Macys inc is an omnichannel retailer that operates department stores, websites and mobile applications.
My rebrand of Macy’s Inc. is a modern evolution that unites its three iconic brands—Macy’s, Bloomingdale’s, and Bluemercury. At its core, the signature curve of the Macy’s “M” is reimagined to form bold shapes and a custom pattern. Creating an identity that maintains its origins while embracing the future.
ROLE: Branding, Logo design, Pattern & Website design
CLIENT: Macys Inc.
This pattern is derived from the curve of the macys M. The pattern signifys the inter connection of the brands in a playful fluid way, while tying back to the Macys inc brand.
