Branding, Logo design
Pattern design
Website design

Macys inc is an omnichannel retailer that operates department stores, websites and mobile applications. 

My rebrand of Macy’s Inc. is a modern evolution that unites its three iconic brands—Macy’s, Bloomingdale’s, and Bluemercury. At its core, the signature curve of the Macy’s “M” is reimagined to form bold shapes and a custom pattern. Creating an identity that maintains its origins while embracing the future.